Promote PR lead creation of European Hockey Federation (EHF) gender balance campaign #EquallyAmazing, in partnership with Colin Morley Photography and Galvanised Media.
Developed by Promote PR over the last four months to drive engagement and profile – the #EquallyAmazing campaign features advocates from across the sport, from athletes, coaches and umpires through to board members who all share the passion and same values in promoting gender balance and driving change across the sport.
The launch of a new Gender Balance Charter will promote fairness and justice in hockey. Being representative of all within hockey fairly and equally, the EHF aims to ensure everyone, at every level from the boardroom to the pitch, gets access to the same opportunities, no matter gender, age, race, religion or skill level.
EHF President Marijke Fleuren is seeking to ensure that hockey is at the forefront of promoting and sustaining gender balance within sport, calling for the 43 National Associations across Europe to commit to the Charter at the EHF General Assembly in Antwerp on 16th August.
The EHF is leading by example, calling for the election of three females onto its Executive Board in August as it invites the Associations to commit to achieving a minimum of 30% from each gender on their Boards.
Commenting on Promote’s work on the campaign, Thomas Pedersen-Smith, Development & Education Manager, said: “Promote have been integral in bringing the #EquallyAmazing campaign to life. From the start, Promote knew the importance of each audience within the hockey family and outlined a clear vision of what our key messages and tone of voice should be. The team have worked tirelessly over the last four months to take the campaign from conception through to launch and I am delighted we have created such a powerful campaign that will cut through and drive engagement.”
Promote’s Managing Director, Nasima Hussain, added: “Promote have a longstanding history of promoting inclusivity in sport at every level, and we are extremely proud to be working on a project that ensures everyone gets access to the same opportunities regardless of gender. We are excited for everyone to see the final campaign and positive impact of the Charter for generations to come.”
Promote PR celebrates its 25th Anniversary in 2019. Founded in January 1994 by Sue Anstiss MBE, the Berkshire based agency’s impressive sporting client list currently includes brands: Polar, Dunlop and Mizuno, National Governing Bodies: England Netball, the ECB, England Hockey, British Wheelchair Basketball, England Athletics and Basketball England, along with sporting organisations: the London FA, the RFU and Premiership Rugby.