Berlin-based Bayes Esports Solutions today announced that it has acquired exclusive worldwide data distribution rights of League of Legends esports competitions operated by Riot Games. At launch, live data from three regional leagues LCK (Korea), LEC (Europe), and LCS (North America), as well as the League of Legends World Championship and Mid-Season Invitational will be included in the deal. Expansion to further regional leagues is being evaluated for 2020 and beyond.
Bayes Esports Solutions was established this year as a joint venture between Sportradar and DOJO Madness. The Berlin organization with its Managing Director Martin Dachselt, combines strong media rights acquisition and sports data expertise from Sportradar and sophisticated technical expertise in the world of esports from DOJO Madness. Bayes aims to improve and standardize the data ecosystem in the multi-million-dollar esports industry through its data services. Through this partnership, game data from League of Legends esports competitions will be transformed into a common format and delivered to media customers and data consumers. This partnership will increase access to League of Legends esports data, enabling the community and third-party operators to create a wide array of services, bolstering the sport.
One of the reasons why Riot Games is granting the newly found start-up, Bayes, their esports data of some of its most successful leagues is due to the strong industry relationships of Sportradar. “Sportradar sets the standard in the sports data industry and is an expert in providing crucial services to its customers and federation partners,” said Martin Dachselt. “Working together with Sportradar, Bayes aims to help League of Legends esports strengthen its ecosystem by creating additional value that will contribute to the sport’s sustainability. “
The deal will expand the data and analytics offering for League of Legends esports. With access to Bayes’ analytical expertise, esports broadcasters and general media will have the ability to share pre-match, real-time, and post-match insights about the competitions they’re covering. Bayes also will receive productization rights, which will allow additional fan engagement products such as gamified widgets and match trackers.
“Riot Games aims to bolster our community engagement and continue to grow the sport,” said Doug Watson, Head of Esports Insights at Riot Games. “We have the most engaged audience in the entire global esports ecosystem, and we want to continue to provide them with new and evolving ways to interact with our game.”
Mark Balch, Bayes’ Head of Product and Partnerships, adds: “The esports industry is growing rapidly, which presents challenges and opportunities. This partnership will help grow League of Legends esports while helping maintain the sports competitive integrity so that it remains the world’s most premier esports scene for generations to come.”