Aldi has today announced that it is to extend its partnership to support Team GB throughout Rio 2016 and on the road to the Tokyo 2020 Olympic Games.
As the first Official Supermarket Partner to Team GB, Aldi has already worked with the British Olympic Association (BOA) to support the nation’s athletes as they prepare to perform at the Rio 2016 Olympic Games.
With less than one month to go to the Opening Ceremony in Brazil, Aldi has today announced that it is extending its partnership with the BOA for a further four years and launching a new TV advertising campaign profiling its support of Team GB.
Matthew Barnes, Chief Executive Officer for Aldi UK and Ireland, said: “We became an Official Partner to Team GB more than a year ago and have been supporting our nation’s extraordinary athletes on the road to Rio since then.
“Like everyone, we are very much looking forward to seeing them perform at their best in a month’s time.
“We have built our business on making long-term commitments to British products and suppliers, in order to offer our customers outstanding quality at unbeatable prices.
“As the athletes begin making their final preparations for Rio 2016, we want them to know that we will be supporting them in the long-term too. All the way to Tokyo, in fact.”
Aldi first announced its sponsorship of Team GB as part of its 25th anniversary in the UK in 2015.
Since then, it has worked with the BOA on its youth engagement programme, Get Set to Eat Fresh, and Homegrown Heroes, an initiative to connect athletes with their local communities.
The renewed partnership with Team GB will see Aldi continue to support athletes as they enter a new Olympic cycle, and partner with the BOA on future key initiatives in the community.
Bill Sweeney, Chief Executive Officer of the British Olympic Association, said: “Aldi has been a great support for the country’s athletes on the road to Rio 2016 and we look forward to extending that partnership over the coming years.
“Like us, Aldi has a strong track record of investing in Britain and has really captured the British imagination in recent years. As this year’s athletes prepare themselves to do extraordinary things in Rio, we are looking forward to working with Aldi again as we begin the journey to Tokyo 2020.”
Meanwhile, to mark the countdown to Rio 2016, Aldi is also set to launch a new TV advertising campaign to highlight its support of Team GB, and of Britain generally.
The advert will be screened on Monday July 11, 2016, on ITV1 at 19:28 as part of the ad break between Emmerdale and Coronation Street.
Viewers will hear of how Aldi was the first British supermarket to back the National Farmers’ Union Fruit and Veg Pledge, and how it will stop at nothing to offer customers great British produce at unbeatable prices.