British Athletics has confirmed Sainsbury’s as the title sponsor of the Sainsbury’s Summer Series - three world class athletics events in the UK this summer, culminating in the Sainsbury’s Anniversary Games at The Queen Elizabeth Olympic Park, Stratford from Friday 26 July to Sunday 28 July.
This partnership, which includes long-term support for British Athletics’ Paralympic programme, follows the retailer’s successful sponsorship of the 2012 Paralympic Games. Sainsbury’s legacy programme has already seen £2 million of funding for schools, clubs and organisations to ensure that the next generation of Paralympic athletes get the support and coaching they need.
Unique on the world stage, the Sainsbury’s Summer Series features two IAAF Diamond League events, the final of the IPC Grand Prix Series, and a one-off IPC International Challenge and some of the world’s biggest athletics stars have already been confirmed to compete.
Olympic champions Mo Farah and Greg Rutherford, headline 11 Olympic medallists who have already confirmed to compete at the Sainsbury’s Grand Prix in June, at Birmingham’s Alexander Stadium.
The Sainsbury’s Summer Series will include:
- Sainsbury’s Grand Prix - Birmingham, Alexander Stadium, Birmingham, 29-30 June
- Sainsbury’s British Championships - Birmingham, Alexander Stadium, Birmingham 12-14 July
- Sainsbury’s Anniversary Games, The Queen Elizabeth Olympic Park, London, 26-28 July