Basketball England, the national governing body for basketball in England, has launched All Girls, a ground-breaking engagement programme to engage more females with the sport.
Focused on changing the women and girls’ game, All Girls has been influenced by nationwide research carried out by Basketball England and will address the barriers faced by women and girls at grass roots level, while promoting the sport’s success stories.
It will create awareness of opportunities for females to play, coach, officiate or volunteer and shine a spotlight on the female role models, such as the Great Britain women’s team.
“This is national campaign to promote the sport and increase opportunities for women and girls of all ages and abilities to get involved in basketball. It will focus on the sport’s grass roots, promote the continued success of our Great Britain women’s team – and everything in between,” said Stewart Kellett, Basketball England CEO.
“A huge amount of planning has gone into developing All Girls and once someone picks up a basketball, the infrastructure that we’re developing as part of our wider women and girls’ strategy will hopefully mean they form a lifelong affiliation with the sport.”
The launch takes place at the Women’s British Basketball League (WBBL) Trophy weekend, which sees all 12 WBBL teams take to the court at Essex University between 27th and 29th September.
Guests, including GB Women’s head coach Chema Buceta, legend of the women’s game Patricia Fairclough OBE, and referees Kate Unsworth and Jess Fox, will address a special conference.
Key to the campaign’s success will be the creation of an All Girls ambassador network which, with support from Basketball England, will facilitate increased opportunities to play and assist people in accessing the game at grass roots and club level.
England’s women’s team won a silver medal at the 2018 Commonwealth games and the launch comes ahead of an exciting time for the GB Women’s team.
Their achievement at EuroBasket earned them a place in the Olympic Qualification Tournament in February 2020. Qualification would provide a huge boost to the sport and an opportunity for potential young players to watch them on terrestrial television.
“We have so much to look forward to this season, from new local initiatives and more under-14s girls playing in leagues across the country, to potential Olympic qualification for GB’s Women. It’s set to be a fantastic season for women’s sport.”
To find out more about All Girls, visit www.basketballengland.co.uk/allgirls.
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