The British Equestrian Federation (BEF) has appointed Matt Williams as the new Head of Communications to lead and develop its communications and marketing strategies.
Matt joins the Federation following 20 years with the BBC as a sports journalist and most recently as a sports presenter on the BBC Radio 2 Drivetime Show with Simon Mayo where they worked together for eight years, reaching an audience of over 6 million people each week.
Matt says; “I believe strongly in the power of sport and story-telling. I believe there are many great stories to be told about equestrian sports. Our elite riders lead the world but millions of others and their support staff take part in this sport every week because they love it. I can’t wait to meet them and help tell their stories.”
From 2006 to 2010, Matt was the sports presenter on BBC Radio 5 Live Breakfast with Nicky Campbell and notably worked at the Beijing Olympic Games, Two FIFA World Cups and a number of UEFA Champions League finals.
Chief Executive of the BEF, Nick Fellows adds; “Matt is a well-known voice on the BBC with a very impressive background in sports media and we can’t wait for him to join the team. His knowledge of the industry will be a huge asset to our communications strategy as we look to promote the values and benefits of equestrian sport. He is a clear and passionate communicator and is someone we believe will work well engaging with all of our stakeholders.”
The Head of Communications will be responsible for developing and implementing the BEF’s communications and marketing strategies in support of the wider Federation strategy, promoting through influence and advocacy, its purpose, activities and values.
Matt will join the BEF on 7 January 2019.