Virgin Money has today announced a one-year extension to the sponsorship of the London Marathon, continuing its proud support for the event up until 2021. As a result, applications for the 2021 Virgin Money London Marathon Charity of the Year are now open.
Virgin first became sponsors of the London Marathon in 2010, with the ambition to help runners raise over a quarter of a billion pounds for charity over five years. That record was achieved in 2014 and the partnership has seen fundraising records broken year on year, culminating in £63.7 million being raised in 2018.
Overall, since the sponsorship began, a staggering half a billion pounds has been raised for charitable causes. This year’s Charity of the Year is Dementia Revolution, a campaign specially created for the 2019 Marathon by Alzheimer’s Society and Alzheimer’s Research UK to power ground-breaking research at the UK Dementia Research Institute. The 2020 London Marathon Charity of the Year will be Mencap and applications for the 2021 event are now open.
As well as having the opportunity to showcase their cause through the London Marathon and drive significant fundraising activity, the 2021 London Marathon Charity of the Year will be the Charity of the Year for the combined CYBG and Virgin Money employee community.
David Duffy, Chief Executive of CYBG Plc, owner of Virgin Money, said: “I am delighted to announce an extension to Virgin Money’s sponsorship of the London Marathon, up to and including the 2021 race. Whether raising money for a specific cause, a personal challenge, or just for their own health and wellbeing, the London Marathon allows ordinary people to go toe to toe in a race that attracts the best elite athletes from around the globe.
“The London Marathon is the world’s biggest annual one-day fundraising event and we are proud to also support this through our not-for-profit online fundraising platform Virgin Money Giving. Each year Virgin Money partners with a ‘Charity of the Year’ and we are now ready to receive applications for the year leading to the 2021 Marathon. We hope to hear from charities working on ambitious projects or initiatives that will make a sustainable difference in the areas where help is needed most.”
Hugh Brasher, Event Director of the Virgin Money London Marathon, said: “Our partnership with Virgin Money has helped London to become the world’s greatest marathon and the race that everyone wants to run with a world record 414,168 people applying through the ballot for the 2019 event. We are very proud of all that we have achieved together and delighted that the sponsorship has been extended to the 2021 race.”
This year also sees official London Marathon fundraising partner Virgin Money Giving celebrate its tenth birthday. It was the London Marathon that inspired Virgin Money to create its not-for-profit, online fundraising website. Since its launch in 2009, charitable donations through Virgin Money Giving have exceeded £660 million including Gift Aid. Due to its not-for-profit business model and lower fees, an estimated £20.6 million extra has reached charities.
The 2019 Virgin Money London Marathon takes place on Sunday, 28th April 2019. For fundraising ideas, to donate or to set up a donation page with Virgin Money Giving, visit https://uk.virginmoneygiving.com/giving/
Charities who are interested in becoming the 2021 Virgin Money London Marathon Charity of the Year should visit https://uk.virginmoneygiving.com/giving/charity-of-the-year-2021.