ach and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then, there’s a lot of content to consume.
To make things easier, Esports Insider has hand-picked a selection of the most impressive, surprising, and noteworthy deals that were announced in December 2019.
Spacestation Gaming and Tanner Fox collaborate with Hot Wheels
North American organisation Spacestation Gaming announced a collection with Mattel brand Hot Wheels in collaboration with Tanner Fox.
The collaboration sees Spacestation Gaming, Fox, and Hot Wheels release a co-branded car that will be available in stores at Walmart, Target, and other major stores stateside from early 2020.
Read the full article here.
Astralis Group to operate Juventus’ esports efforts
Italian football club Juventus entered a partnership with Astralis Group that sees the Danish company operate its esports initiatives.
Juventus was announced as one of four additions to Konami’s eFootball League ahead of its second season.
Read the full article here.
EGL to manage Arsenal’s esports efforts
English football club Arsenal FC brought in esports tournament platform Esports Gaming League (EGL) to manage its esports efforts.
The partnership sees the tournament platform manage Arsenal’s Pro Evolution Soccer roster, which also competes in Konami’s eFootball League.
Read the full article here.
Chek here for more stories and images – https://esportsinsider.com/2020/01/partnerships-and-sponsorships-december-2019/
