Ribble Weldtite Pro Cycling are a second year UCI Continental team. They have made a progressive, holistic and sustainable year-on-year progression since their establishment in 2012, competing at a national and international level with objectives across road and time trial disciplines.
“The team has evolved over the past few years into its current setup”, says Team Manager Tom Timothy.
“Originally we wanted to do something different, as we were frustrated by the approach of ‘it’s always been done this way’ and felt that often the status quo wasn’t in the best interests of riders, sponsors or the wider sport.
“One of the things that sets us apart is that we always try and question the status quo. There’s a reason we had the whole team wearing aero socks before everyone else and racing in skinsuits, narrow handlebars, tubeless tyres etc. People might have questioned our approach at first, but now look at how the sport has evolved.
“We have always been clear that we want to form partnerships with the best suppliers to allow us to work with them and provide our riders with the best opportunities. We’re proud of how we have outlasted a lot of large teams that have been reliant on personal relationships for sponsorship and really don’t deliver any return for who they work with.”
One of the most important elements for the team, Tom says, is to provide a platform that gets the best out of the riders.
More – https://www.britishcycling.org.uk/road/article/20200730-Team-Feature—Ribble-Weldtite-Pro-Cycling-0
