Team GB has joined up with its official charity partner British Red Cross to celebrate kindness during Mental Health Awareness Week, which runs from 18-24 May.
Hosted by the Mental Health Foundation, the official theme for this year’s Mental Health Awareness Week is ‘kindness’.
‘Kindness is What Makes Us’ features a host of Team GB athletes from nine summer and winter sports reciting an emotive poem, highlighting the importance of kindness to ourselves and others to support our mental health, especially within the current climate.
The athletes, who between them amass 12 Olympic medals, include: Gabby Adcock (badminton), Becky Downie (gymnastics), Cheavon Clarke (boxing), Liam Heath (canoeing), Tom Mitchell (rugby sevens), Lutalo Muhammad (taekwondo), Helen Richardson-Walsh MBE (hockey), Vicky Thornely (rowing), Beth Tweddle MBE (gymnastics) and Lizzy Yarnold (skeleton).
Presented alongside the Olympians is a series of images that illustrate people within their communities supporting the British Red Cross during the coronavirus outbreak through simple acts of kindness. Through their ‘Kindness Will Keep Us Together’ campaign, people all over the country are stepping forward to help others in their hour of need, and the power of kindness has never been more relevant.
The British Red Cross has set up a free coronavirus support line for people who are staying home and finding it difficult to access food and medication, or feeling lonely or worried, during these uncertain times.
Kindness is What Makes Us is a build on Team GB’s overarching marketing campaign for the Tokyo 2020 Olympic Games, ‘This is What Makes Us’.
The campaign is designed to bring the nation together and celebrates stories of overcoming the odds, courage, diversity and success that belong to the athletes who will represent Team GB next summer after it was recently announced that the Games would be postponed to 23 July – 8 August 2021 due to the ongoing Coronavirus pandemic.
Full article, links & Images – https://www.teamgb.com/news/team-gb-and-british-red-cross-celebrate-kindness-to-support-mental-health-awareness-week