In the strive to champion the positive potential of gaming, Astralis now joins forces with Garmin, the global leader within wearable performance technology, in a strategic, commercial partnership.
The partnership includes the promotion of the new Garmin Instinct Esports Edition smartwatch designed for esports athletes and -enthusiasts and Astralis has already actively integrated the use of Garmin products in training and performance routines.
Jakob Lund Kristensen, co-Founder and CCO Astralis Group explains:
– We always look for new ways to develop the game and our business. We share the same vision as Garmin when it comes to performance and health, and for quite some time we have discussed how both parties could take advantage of Garmin’s expertise within performance technology and our constant strive to progress and elevate the game.
– Entering a long-term commercial partnership across all our teams is a strong commitment from both sides. We look forward to this partnership, and we are going to be very active around promotion and marketing in the Nordic region.
– We see a massive potential as the co-operation will be fully unfolded over the coming months and years, Jakob Lund Kristensen explains.
Full story – https://www.esportspress.co.uk/astralis-and-garmin-in-new-strategic-partnership/