Shadow Esports, the global leader in professional esports analytics, has developed a solution for online sports media platforms that are struggling to connect to and to reach the esports audience. The Esports Live Ticker will allow these platforms to start or improve their esports coverage through an easy to integrate esports scoreboard that will keep audiences informed about the latest matches played in esports’ most relevant game titles. This scoreboard will be free of charge, but can be expanded upon to meet the needs of a variety of different media platforms.
As esports continues to grow and to further expand its relevance, it has become increasingly important for media outlets that are covering sports to also look towards covering esports in order to be able to reach a younger demographic.
However, creating engaging esports content that this younger generation is actually interested in has proven to be quite tricky for many media platforms. With esports tournaments being held in a variety of different games and at irregular intervals, providing their audiences with an overview of what is currently happening in esports has become a daunting task for most. It is why many media platforms are struggling to start or improve their coverage of esports as a whole. Furthermore, creating content that goes beyond what any fan can see during the broadcast requires the content creator to have a deeper understanding of the game in question, as well as the necessary information and data to be provided to them.
The Esports Live Ticker intends to solve this issue and provide sports media publishers with an easy-to-integrate and expandable solution that will help them make the first step towards covering esports, or level up the already existing coverage. The Esports Live Ticker is powered by Bayes Esports, the world’s leading esports supplier for live esports data, and comes baseline with a scoreboard that will allow users to gain an overview of the latest match results in esports. This basic package will be free of charge and can be integrated within a matter of hours, giving any media publisher, regardless of size, the ability to try and bring a new and younger audience to their platform. Further premium content and services, as well as the option to upgrade to a media widget that allows access to more in-depth match data, can be subscribed to on a monthly fee, allowing the Esports Live Ticker to be customized to the particular needs of the customer.
Bonny Leyser, Head of New Business of Shadow Esports, stated: “We are delighted to launch the Esports Live Ticker. Esports has exploded in its popularity, but there is still so much that can be done regarding its coverage. Our Esports Live Tricker allows more media outlets to create engaging esports content and reach out to a new audience that is increasingly straying away from more traditional sports. The tools and visualizations we create at Shadow and that are available through the Live Ticker are a tremendous help for them to attract and retain first-time visitors. Covering esports has never been this easy.”