Toyota launches the next chapter of its Start Your Impossible global marketing campaign for the Olympic and Paralympic Games Paris 2024, showcasing the power of local communities rallying behind their athletes, and Toyota’s belief that no journey is taken alone.
The campaign celebrates some remarkable Olympic and Paralympic athletes and reveals the heroes behind their success: the coaches, teammates, parents, and fans, the community that supports their journey.
The message celebrates how where you come from – your community – matters. It’s this respect for local communities and long-standing commitment to sports that shine in Toyota’s support of more than 200 Olympic and Paralympic athletes around the world.
