NEW BRAND GLORIOUS TO LAUNCH NEW VIRTUAL PLATFORM ELEVATING WOMEN’S SPORT 26TH FEBRUARY
Inequality, financial fears and gender pay gap concerns have been revealed in a new report by Nottingham Trent University as reasons why women’s sport in the UK has been ‘left behind’ during the pandemic, as reported by The Week. A new digital brand Glorious is however set to bring women’s sporting communities back together with a virtual membership platform, launching 26 February.
The research shows 80% of elite female athletes believe the growth of women’s sport has been “hindered by inequalities between men’s and women’s sport” reported by Sky Sports.
Chair of the Women and Equalities Select Committee, Caroline Nokes MP, told Sky Sports: “Women’s sport and fitness has been left behind during the pandemic, with a focus on the Premier League above pretty much every other sport.”
“Throughout the pandemic, I have spoken to fitness instructors, yoga and Pilates teachers, dance school owners and trampoline clubs who all feel left behind. The Government needs to make sure, as we come out of this lockdown, that women’s sport is not forgotten.”
Feeding into this news report is the imminent launch of Glorious, a female focused digital brand who are launching a new platform to revolutionise women’s sporting culture.
Launching on 26 February, Glorious’ new online editorial platform and virtual membership club will elevate women’s sport using art and culture, carving out more space for female voices in the sector and spotlighting the grassroots sporting communities that are growing across the UK and globally.
Members of the Glorious Club, will be given access to editorial content, trend pieces, podcasts and social events plus creative collaborations that elevate sport in fashion, art and music with the likes of British heptathlete Niamh Emerson, broadcaster Miquita Oliver and Sports Team’s Al Greenwood.
As part of its vision, Glorious is committed to encouraging greater participation in women and girls’ sport and is partnering with The Women’s Sport Trust and donating a percentage of membership revenue to the charity.
Tammy Parlour MBE, CEO and Co-Founder of The Women’s Sport Trust, said: “Building culture around women’s sport is so important and this is why we believe the launch of Glorious is so exciting. From the in-depth features to the modern aesthetic, it elevates sportswomen and their stories, which is exactly what is needed. We are excited to partner with them and see how, together, we can take the stories of female athletes to the next level and champion change.”
Speaking about the launch, Glorious’ Editorial Director Alison Root, said: “We are so thrilled to launch Glorious to provide a new, culturally relevant platform for women’s sport. It is a hugely exciting and important time with interest growing every year, female athletes continuing to break barriers and more women than ever participating in sport in their personal lives. Through Glorious, we will bring together all of these elements to create a fresh, exciting new home for women’s sport and all its followers, giving it the spotlight it truly deserves.”
