| Kinomap, the leading interactive training platform for cycling, running and rowing, joins the Golden Trail World Series (GTWS) as an official sponsor through a long-term partnership. This collaboration further strengthens the connection between elite trail running and fans worldwide, unlocking new and immersive ways to engage with the sport from home.As part of the agreement, Kinomap will follow the GTWS around the globe, delivering dedicated fan activations and benefiting from enhanced visibility across on-site, broadcast, and digital platforms – bringing the thrill of the competition even closer to the fans watching remotely. RUN THE GTWS FROM HOME Each GTWS race will be introduced with a Kinomap-presented course preview, broadcast during the race pre-show and amplified through extended versions across GTWS social media channels. These previews will give fans and spectators an exclusive look at what lies ahead, offering valuable insights into the course while encouraging them to head to Kinomap and train on the same routes via the platform. Iconic trails from events such as Zegama-Aizkorri and Sierre-Zinal will be captured in high-quality, geo-synchronized video and made available on Kinomap, allowing fans and runners worldwide to train virtually on legendary GTWS terrain. Thanks to Kinomap’s compatibility with smart treadmills and connected fitness equipment, users will be able to experience routes with elevation, speed and intensity accurately replicated. This creates a truly immersive way to experience GTWS courses from the inside and directly compare performance with the professionals. Patrick Maitrot, GVP Global Ad Sales & Partnerships at WBD Sports Europe, said: “This collaboration positions the Golden Trail World Series at the forefront of trail running, bringing the intensity and iconic landscapes of the sport directly into athletes’ and fans’ homes. Kinomap is a key partner, enabling us to strengthen our connection with the global running community while significantly expanding the visibility of the GTWS through best‑in‑class training technology.” Philippe Moity, CEO at Kinomap, said: “Partnering with the Golden Trail World Series alongside Salomon, a long-standing and historic partner of the series, and Warner Bros. Discovery Sports as the global broadcaster, marks an important milestone for Kinomap. Together, we are building a powerful ecosystem that connects elite competition, global media reach and immersive training technology. Our mission is to bridge the gap between watching and doing — enabling runners everywhere to step onto the same legendary courses and become part of the GTWS experience.” |
