With major Padel events scheduled throughout 2026, and with continued growth expected in Europe, Africa and Latin America, Discover Sport’s™ latest Padel Time TV partnership arrives at a pivotal moment. For fans, it means unprecedented access. For federations and partners, it means scale – and, for this breakout sports-tech brand, which is quickly gaining global traction, it means…everything.
Johannesburg, South Africa, 4 March 2026 – Discover Sport™, the dedicated social media app for sports, is once again expanding the boundaries of global sport accessibility with the launch of its Padel Time TV broadcast partnership: A move that will see one of the world’s fastest growing sports streamed to audiences across 120 countries via the Discover Sport™ platform.
Padel – a dynamic, social and highly watchable racquet sport – has exploded in popularity over the past decade. With an estimated 35 million players worldwide and a global market valued at approximately €2 billion, Padel has evolved from a niche European pastime into a truly global phenomenon. Discover Sport’s™ latest partnership positions the sport platform squarely at the centre of this momentum, connecting fans, athletes and federations at scale.
Stephen Watson, Founder of the high-velocity start-up, Discover Sport™, says: “Padel is by far a global connector; its accessibility lies in that it’s fast to learn, social by design, mixed-gender and intergenerational. We’ve seen these qualities drive extraordinary growth in key markets, particularly Spain, Argentina, Italy and increasingly South Africa – where padel courts and participation numbers have surged over the past five years. It’s remarkable to witness and, of course, we want to give everyone front row seats.”
Currently, Spain remains Padel’s global epicentre, producing elite players and hosting flagship competitions. Closely observed, Italy has too emerged as one of Europe’s largest padel nations, while further South, Argentina continues to shape padel’s competitive DNA. South Africa – underlined by its hosting of international events and rising broadcast demand – is also growing exponentially in its padel applause, now recognised as one of the sport’s most promising emerging markets. This is where a high-impact sporting platform like Discover Sport™ shines for its members, merging sporting disciplines and communities worldwide to bring all the action, home.
“In South Africa, we’ve already seen a strong appetite for padel content,” says Watson. “This new partnership allows us to take what’s working locally and amplify it globally offering world-class padel content through our simple, inclusive and scalable platform.”
“Padel has reached a moment where global visibility matters more than ever,” says Arnaud Verlhac, Co-Founder of Padel Time TV. “Partnering with Discover Sport™ allows us to reach new audiences in markets where padel is accelerating; where emerging markets are hungry for high-quality content.”
Through the agreement with Padel Time TV, Discover Sport™ members will gain access to 500+ hours of premium padel programming, including:
- World Padel Tour legendary matches
- Hexagon Cup – a disruptive, team-based international competition
- Pro Padel League (USA) featuring elite men’s, women’s and mixed matches
- Reserve Cup events staged in Miami
- Bullpadel Show exhibition events (world’s top players)
- FIP Platinum Lyon in France
- Asian Pacific Padel Tour, recognised as the third largest padel circuit in the world
- Coaching, training and documentary content from leading academies and players
The Discover Sport™ X Padel Time TV partnership taps directly into enthusiast trends worldwide, and will be available in English and Spanish – with localisation options supporting regional growth too.
Since launching in South Africa, Discover Sport™ has shaped its reputation as a consistent digital platform that lowers barriers to entry, supports rights-holders and gives fans the ability to discover and engage with sport that may not always find airtime across traditional broadcast channels.
To date, the platform has built a strong track record in racquet sports; serving up stream-fests across tennis (TSA), badminton (Badminton World Federation) and now padel partnerships (Padel Time TV), consistently using digital infrastructure and smart partnerships to unlock deeper global engagement.
“Whether it’s tennis, badminton or now padel, our role is to remain a reliable, inclusive global aggregator that makes the difference and helps sport to cross borders,” says Watson.
From South Africa to the World
Since inception mid-2025, Discover Sport™ continues to prove its accelerator status with a penetration in over 30 countries, and a rising network of sports fans, sports ambassadors, federations and content partners. At its core, Discover Sport™ is a people’s brand and exists to improve the essence and authenticity of sporting confidence, sporting investment, community and connection.
“Every new partnership is measured against this exact mission, and our Padel Time TV announcement is just another clear signal that our platform is quietly yet confidently reshaping how global sport is discovered, shared and experienced,” says Watson.
The service goes live from Friday, 6 March. To access live streaming content on the Discover Sport™ platform log onto discoversport.com. For collaboration enquiries and partnerships contact: partnerships@discoversport.com.
