Tag

teamgb

Olympians assemble. Team GB’s class of 2026 are preparing to shine at the Olympic Winter Games in Milano Cortina.

written by Hugh

They are standing on the shoulders of giants with the United Kingdom having a rich history in the Winter Games, including winning the first ever curling gold medal back at Chamonix 1924 and continuing to thrive on the ice and snow.

The complete British delegation set to travel to Italy sees a total of 53 athletes selected to compete in 11 sports across 19 days of competition.

Meet the Milano Cortina 2026 team aiming make their own mark on the biggest stage in sport.

Alpine Skiing

Dave Ryding – men’s slalom

Billy Major – men’s slalom

Laurie Taylor – men’s slalom

Biathlon

Jacques Jefferies – men’s

Shawna Pendry – women’s

Bobsleigh

Brad Hall, Taylor Lawrence, Greg Cackett and Leon Greenwood (Alex Cartagena – travelling reserve) – men’s squad

Adele Nicoll and Ashleigh Nelson (Kya Placide – travelling reserve) – women’s squad

Full article from Team GB – https://www.teamgb.com/article/team-gb-olympians-at-milano-cortina-2026-full-list-of-athletes/4dbipxIFqnYGXyQTwJh5KN

4th February 2026 0 comment

TSF News

Team GB celebrate Skopje 2025 Closing Ceremony after 22-strong medal haul

written by Hugh

Yesterday evening, Bo Guttormsdottir-Frost, Coen Gilbert and Evan McPhillipsled Team GB into the Closing Ceremony of the Skopje 2025 European Youth Olympic Festival (EYOF), marking the end of a six-day competition where Team GB returned 22 medals.

Guttormsdottir-Frost and Gilbert carried the flag into the Jane Sandanski stadium in Skopje, while McPhillips led the team in Osijek, Croatia. The trio were chosen not only for their performances on the field of play, but also for proving to be outstanding ambassadors for Team GB.

Guttormsdottir-Frost was selected as flagbearer for proving to be an exemplary role model to her teammates. On the court, she ended the 3×3 basketball tournament as Great Britain’s top point scorer as they made history as the nation’s first team in the discipline at an EYOF, and off it she was a constant beacon of positivity and support.

She said: “It’s been such an honour to be here with Team GB and help the girls do the best we can. I have so much respect for everyone here and how much work they’ve put in get to this competition, so I’ve really enjoyed sharing their happiness and joy.

“I really enjoyed the closing ceremony and walking across the stage with Coen and the flag was such an incredible feeling because I never thought I’d be in a situation like that.”

Likewise, after narrowly missing out on bronze, it was everything away from the field-of-play that led to the selection of judoka Gilbert as flagbearer. His bright personality, infectious attitude and commitment to bringing the team together shone bright throughout the week.

The 16-year-oldsaid: “Judo is obviously an individual sport, but I’ve really enjoyed being around others, supporting them and trying to learn as much as possible.
“It was a huge honour to represent everyone out here in Skopje and back home by carrying the flag.”

And in Osijek, Team GB’s gymnastics squad enjoyed a range of success over four days of competition, with McPhillips selected as flagbearer after winning 3 gold medals in the team all-around, individual all-around and floor.

McPhillips said: “I was incredibly proud to be selected as the flagbearer. I’ve had an amazing week to say the least.

“Winning three gold medals has been incredible. I have no words really. I’m just really proud of what I have been able to achieve and experience.”

Guttormsdottir-Frost, Gilbert and McPhillips were told of their flag bearing honours by Team GB Chef de Mission Rachel Smith in front of the other athletes and support staff.

Smith said: “The whole team have done so well this week and should all be extremely proud of themselves. I’m delighted that Bo, Coen and Evan accepted the invitation to represent and lead the team out at the Closing Ceremony of Skopje 2025.

“As Chef de Mission, I couldn’t ask for a better example of what we look for in our athletes than Bo. Her excellence on the field of play was clear to see, but she also proved to be a fantastic teammate for everyone at Team GB when away from the court.”

“Coen was exceptional throughout the Games. Everything from his determination and confidence before competition, to his genuine interest in, and high hopes for, the rest of the team. We hope he continues to be the brilliant person he has shown himself to be, and enjoys plenty of success down the line.”

“The three gold medals speak for themselves, but Evan brought a special energy to the team environment which has no doubt had a massive influence on our gymnastics success.”

Alongside Guttormsdottir-Frost, Gilbert and McPhillips, Smith also commended the standout performances of Austyn Manley after he won five medals in the pool, and Isha Mekala and Kalyan Manoj, who brought home Team GB’s first badminton medals at an EYOF in over 25 years – including the first ever Team GB gold in the boy’s event from Manoj.

View every result from Skopje 2025 EYOF here.

27th July 2025 0 comment

TSF News

Team GB names flagbearers for Skopje 2025 Opening Ceremony

written by Hugh

Orla White, Austyn Manley and Uzair Chowdhury have been named as Team GB’s flagbearers for the Opening Ceremony of the Skopje 2025 European Youth Olympic Festival (EYOF).

With the seven-day Festival spanning sixteen venues across North Macedonia and Croatia, the city of Skopje will host the Opening Ceremony this evening (Sunday 20 July), with athletes based in Croatia’s Osijek able to take part in a smaller concurrent event. White and Manley will lead the Team GB delegation into the Ceremony in Skopje, while Chowdhury will carry the flag in Osijek.

Mountain bike athlete White was delighted to be selected, commenting: “I wasn’t expecting to be chosen for this in the slightest, so it’s hard to put what I’m feeling into words, but I’m so excited.

“Being put forward for the role makes me think that my hard work is being recognised and I’m doing the right things, so I really want to continue that this week.”

Manley, who starts his Skopje 2025 in the 200m individual medley on Tuesday 22nd, said: “I’m honoured to be selected as flagbearer because it’s a prestigious role that not many people get the chance to do .

“I think it’s going to be the most amazing experience and I just want to make the most of it before getting stuck into competition.”

And Harpenden-born Chowdhury, who recently became the youngest-ever parallel bars champion at the Junior European Gymnastics Championships, said: “To be selected for Team GB already feels so surreal, but to be chosen as a flagbearer on top of that makes my heart buzz.”

Chowdhury and his teammates follow in the footsteps of Olympians Ruby Evans and Abi Martin, who both represented Team GB at the European Youth Olympic Festival in 2022 before their selection for the Paris 2024 Olympic Games last summer.

Each of the Skopje 2025 flagbearers were nominated by their respective team leaders for being outstanding ambassadors for their sports and best displaying the Team GB values, before being selected by Team GB Chef de Mission, Rachel Smith.

Smith commented: “To be selected to lead your country and team out at an Opening Ceremony is a massive honour. Orla, Austyn and Uzair are amazing ambassadors for their sports and Team GB. We are extremely proud of them all and hope that they will remember this moment for many years to come.”

Skopje 2025 runs from 20 – 26th July , with Team GB’s 54 young athletes competing in 10 of the 15 disciplines on the programme: artistic gymnastics, badminton, basketball 3×3, canoe slalom, judo, mountain bike, road cycling, swimming, table tennis and taekwondo.

Follow all of the action and latest results on TeamGB.com or @TeamGB on all social media platforms.

20th July 2025 0 comment

TSF News

Over 100,000 children take part in Team GB’s Olympic Day celebrations

written by Hugh

Over 100,000 children from schools across England, Scotland, Wales, and Northern Ireland took part in this year’s Olympic Day celebrations through a brand-new partnership between the Team GB Foundation and The Daily Mile Foundation.

Held on the 23rd June each year, Olympic Day is an annual worldwide celebration of the Olympic Movement, aiming to motivate and empower young people to embrace sport, physical activity, and the Olympic Values of friendship, excellence and respect. This Olympic Day, the Team GB Foundation joined forces with The Daily Mile Foundation and junior parkrun to encourage even more children and young people to get moving.

The Daily Mile is an initiative that supports schools in getting children active for 15 minutes each day, be it running, wheeling, or walking with their friends as part of the school day. Today [Monday 23rd June] saw over 100,000 children from 439 schools across the nation taking part in an Olympic Day Daily Mile, with many getting the opportunity to do so alongside a Team GB athlete.

Among the athletes visiting schools was three-time Olympic and World Champion Max Whitlock, recently named as the Team GB Foundation’s first ambassador, who visited a school in the northwest of Manchester. He was joined by Team GB long jumper Abigail Irozuru, who was born and raised in the city and has recently been elected Vice Chair of Team GB’s Athletes’ Commission. Max and Abigail met with pupils, shared their own stories of how being active has supported their wellbeing throughout their careers, and took part in the Daily Mile themselves.

Max Whitlock, Team GB Foundation ambassador, said: “Seeing how much energy and excitement the children put into celebrating Olympic Day today was a brilliant reminder of how important it is to just move and have fun. You don’t have to be an athlete to feel the benefits of being active – we want to help kids across the country build great habits for life and show them how getting moving can help make them healthier and happier.”

Sunday 22nd June saw Olympic Day themed junior parkruns taking place across the country for the second year running, following a successful partnership launch in 2024. Athletes made surprise appearances at a selection of these events to help inspire local participants, including Olympic Champion Kate French in Kent and Paris 2024 bronze medallist Lewis Richardson in Colchester.

Jen Rouse, Managing Director of the Team GB Foundation, said: “Olympic Day is such a powerful reminder of what sport can do: it builds confidence, resilience, and a real sense of belonging. At the Team GB Foundation we harness the power of the Olympic Games, the Olympic Movement and the Olympic Values to support the health and wellbeing of young people across the UK, and teaming up with both the Daily Mile and junior parkrun has been a brilliant way for us to help even more children feel inspired to get active and build a lifelong connection to sport.”

Gordon Banks, Global Director of The Daily Mile, said: “It’s a joy to see so many children across the UK getting active together on Olympic Day through The Daily Mile. Our mission is simple: to help every child enjoy the benefits of regular physical activity, no matter their background, ability or fitness level. Events like this highlight how something as small as 15 minutes of daily movement can have a transformational impact on children’s wellbeing and classroom experience.”

Image courtesy of TeamGB

24th June 2025 0 comment

TSF News

Sarah Massey appointed Director of Sport for British Olympic Association

written by Hugh

Sarah Massey has been appointed as Director of Sport for the British Olympic Association (BOA) and will join the organisation in January 2026 following the conclusion of her current role as Managing Director of the Women’s Rugby World Cup England 2025.

Sarah will join the BOA’s senior leadership team ahead of the Milano Cortina 2026 Olympic Winter Games, before moving onto preparations for the Los Angeles 2028 Olympic Games. She will take responsibility for Team GB’s Sport and Athlete Services teams, as well as the operational teams that optimise the preparation and performance strategies for Olympic events. She will work closely with the NGBs (National Governing Bodies) of each sport to ensure the delivery of world-class support and resources to Team GB athletes on their journey towards and during the Olympic Games.

Her appointment is a continuation of an already extensive and impressive global sports’ leadership career. Sarah has operated within elite sport in a variety of roles across numerous Summer and Winter Olympic Games, Commonwealth Games and World Cups. Before joining World Rugby in her current role, she was the Chief Executive Officer (CEO) of the World Athletics Championships Oregon22, USA. Prior to this she was based in Switzerland and held senior positions with the International Hockey Federation and International Tennis Federation.

Andy Anson, CEO of the British Olympic Association, said: “Sarah is an exceptional leader, and her experiences across a range of organising committees and international federations – particularly in Olympic sport – has equipped her perfectly for this role at an exciting time for Team GB, with Milano Cortina and LA on the horizon.
“Much of the work we do to support the athletes at an Olympic Games goes unseen, but it is grounded in the highest standards of strategic planning and execution. In Sarah, we recognise we have someone who matches those high standards, and we look forward to her joining us after a successful Women’s Rugby World Cup this year.”

Sarah added: “I am really excited about the opportunity to join the BOA and lead Team GB’s preparation and participation at future Summer and Winter Games. The ultimate success of Team GB is built on the support provided to the athletes and sports as they prepare for each Games. To be part of this is a privilege, and I am looking forward to working in collaboration with the NGBs and all our key stakeholders to further enhance Team GB’s reputation as a leader in Global sport.”

Led by Sarah, this summer’s Women’s Rugby World Cup, running from 22 August to 27 September across eight iconic host locations, will be a generational moment for rugby and provide a catalyst for global growth of both fans and players. Beyond the field the tournament will play a central role in empowering real change, championing gender equity and enriching local communities.

Image courtesy of Team GB

1st May 2025 0 comment

TSF News

Dame Katherine Grainger elected as Chair of the British Olympic Association

written by Hugh

It was today confirmed that Dame Katherine Grainger will become the new Chair of the British Olympic Association (BOA).

The 46 members of the National Olympic Committee (NOC) voted to elect Katherine, replacing the incumbent Sir Hugh Robertson.

In doing so Katherine becomes the first ever female Chair of the BOA since its establishment in 1905.

A highly respected figure in sport, Dame Katherine Grainger is the only British woman in history to have won a medal at five successive Olympic Games. Shortly after retiring from a high-performance rowing career spanning over twenty years, she was appointed as Chair of UK Sport where she instigated a new strategy to shape the future direction of Olympic and Paralympic Sport. She will commence her initial four-year term after the completion of her second and final term with UK Sport in early 2025.

New British Olympic Association Chair Dame Katherine Grainger said: “It is a huge honour to be elected Chair of the BOA as the Olympics has been central to my life for nearly 30 years. As an athlete I felt first-hand the incredible influence and impact sport has on people’s lives. During my time as Chair of UK Sport, I have learned the power of collaboration as part of this impressive eco system that enables Olympic sport to flourish in the UK, and so I look forward to embarking on this next chapter with the BOA.”

British Olympic Association CEO Andy Anson said: “Katherine is an esteemed figure in high-performance sport, recognised in the British sporting community as a steadfast leader as well as one of our greatest ever Olympians. We are looking forward to working with her in the build-up to and during Milano-Cortina 2026 and Los Angeles 2028.

“We also say goodbye to Hugh, who has steered the BOA through an extraordinary period. On behalf of everyone at Team GB I’d like to thank him for his commitment and dedication to Team GB’s continued success. I would also like to thank Annamarie Phelps for all the support she has given to the BOA during this period, and we look forward to continuing to work closely with her as we go forward.”

Outgoing Chair and IOC Member Sir Hugh Robertson, said: “It has been a huge honour and privilege to lead The British Olympic Association and Team GB for nine years since I started standing in for Lord Coe in 2015. My thanks go to the Board, executive and, of course, our athletes who have outperformed expectations at successive Games.”

The BOA is an independent, privately funded organisation that receives no annual funding from the lottery or government and a major focus of the Chair will be on supporting the CEO and executive team to secure the commercial income required to fulfil its obligations in ensuring athletes have the resources and support they need to continue to excel in the forthcoming Milano-Cortina 2026 Olympic Winter Games and Los Angeles 2028 Olympic Games.

During Robertson’s nine years in leadership, Team GB have won over 200 medals at the Summer and Winter Olympic Games, with the BOA widely regarded as delivering a world leading performance environment at Games time. With the help of its commercial partners and donors, the BOA’s financial position has also been transformed.

28th November 2024 0 comment

Rowing

Paris 2024 gold medallist Imogen Grant wins IOC Climate Action Award

written by Hugh

Team GB rower Imogen Grant, who became an Olympic Champion at the Paris 2024 Olympic Games, has been named among the winners of the International Olympic Committee’s (IOC) Climate Action Awards 2024.

Imogen won gold in the lightweight women’s double sculls with teammate Emily Craig at Paris 2024, before starting her first job as a doctor just three days after the Closing Ceremony. Her latest accolade has been awarded by the IOC in recognition of her efforts to help address climate change and make the world of sport more sustainable.

One of just two athletes to receive the award this year – the other being Bulgarian beach volleyball player Lina Taylor – Imogen has been honoured for her role in the launch of the Clean Water Sport Alliance to improve river health and water quality. She has also been instrumental in introducing new measures to help British Rowing’s National Training Centre in Caversham operate more sustainably, including composting of food waste, the recycling of plastic waste and the regular testing of water quality. As an ambassador for the Rivers Trust, Imogen has contributed to over 2,400 river surveys and inspired people to participate in water-testing campaigns and initiatives, as well as speaking at a number of events across the UK to raise awareness and educate athletes on sustainability.

Imogen said: “Sport is such a team effort, and so is sustainability. I am so grateful to the amazing people and organisations who have helped me speak up and use my athlete’s voice for more than just sport. I hope to continue inspiring others to take action, both on and off the field of play.”

IOC President Thomas Bach said: “This year’s winners of the IOC Climate Action Awards show that the Olympic Movement is taking its responsibilities seriously: reducing our impact, while inspiring others to take action. We congratulate the winners for their innovative and impactful projects that are making the world of sport more sustainable. We hope these efforts inspire others – in sport and beyond – to join the collective effort to address one of the toughest challenges our world is facing today.”

In 2022, Team GB signed up to the United Nations’ Sports for Climate Action Framework, making a commitment to achieve net-zero greenhouse gas emissions by 2040 and to reduce emissions by half by 2030.

Team GB’s Team GB’s Environmental Sustainability Plan outlines the ambitions, priorities and objectives that are guiding the organisation’s ongoing efforts to address climate change.

27th September 2024 0 comment

Swimming

Team GB statement: Adam Peaty

written by Hugh

Adam Peaty began feeling unwell on Sunday, ahead of his Men’s 100m Breaststroke final. In the hours after the final, his symptoms became worse and he was tested for COVID early on Monday morning. He tested positive at that point.

He is hopeful to be back in competition for the relay events later in the swimming programme. As in any case of illness, the situation is being managed appropriately, with all usual precautions being taken to keep the wider delegation healthy.

29th July 2024 0 comment

Para Sports

FINAL ATHLETICS TEAM CONFIRMED FOR PARIS 2024 PARALYMPIC GAMES

written by Hugh

The final Para Athletics team for the Paris 2024 Paralympic Games has been announced by ParalympicsGB today.

After 10 athletes were selected in the first wave of selection in June, 23 athletes join the squad to represent ParalympicsGB in the French capital next month.

Among the names added to the team are multiple Paralympic medallists Dan Greaves and David Weir who have been called up to their seventh Games. Greaves has won a medal at every Games dating back to Sydney 2000, while Weir has a decorated career at the highest level of the sport and is fondly remembered for his heroics for ParalympicsGB in London 2012 as well as multiple marathon successes around the world.

Two-time Paralympic champion Jonnie Peacock also joins the squad to contest the T64 100m and the Universal 4x100m relay, while reigning Paralympic champions Sophie Hahn and Thomas Young are called-up for the T38 100m, with Hahn also part of the relay squad.

There are seven athletes competing at their first Paralympic Games including Boston Marathon winner Eden Rainbow-Cooper and Commonwealth Youth Games champion, Madeline Down.

Karim Chan, Funmi Oduwaiye, Didi Okoh and Marcus Perrineau-Daley are the other first-time selected athletes, while Harrison Walsh, who was called up to Tokyo before having to withdraw due to injury, is also among the athletes in the team.

Dan Greaves, competing at his seventh Games in Paris, commented, “To be selected to represent ParalympicsGB on the ultimate stage, the Paralympic Games is such a huge honour. I got the exact same feelings as I did back in 2000 when I was selected for my first Games. The selection call is both exciting and also a relief.

“I can’t wait to get my hands on the kit, chilling with all the athletes in the village and of course, competing in the Stade de France for the greatest prize.

“I love to represent my country and I couldn’t be prouder to wear the red, white and blue in Paris. Each previous Games holds a special memory, and I am hoping to make many more over the Channel in a few weeks’ time.”

Debutant, Eden Rainbow-Cooper added, “I am so excited to be selected for my first Paralympic Games. This has been a dream of mine since I was 12 years old, so to get to go to Paris is truly beyond belief. I can’t wait to get out there and give it my all at the Games.”

ParalympicsGB Chef de Mission for Paris 2024, Penny Briscoe, said, “Every Para athlete in this squad has shown terrific talent and determination to secure their place on the ParalympicsGB team for Paris 2024 and I am so proud to welcome such a superb mix of experienced Paralympians alongside those for whom Paris 2024 will be their first Games. I’m really excited to see what our Para athletes can achieve in Paris in just over one month’s time.”

Katie Jones, Head of Paralympic Performance at UK Athletics added, “We are delighted to confirm our final team for the Paris 2024 Paralympic Games. The athletes have worked incredibly hard to earn their places at the Games, so we are taking a high-quality team to Paris next month.

“We have several experienced athletes returning to the Games environment, and also a number of debutants who have raised their game this year to book their places in the squad. I wish all the athletes the best of luck with their preparation in the last few weeks before the Games and look forward to watching them perform next month.”

The ParalympicsGB Athletics Team for the Paris 2024 Paralympic Games:

Women:

Fabienne Andre (Richard Chiassaro, Harlow) – T34 100m and 800m

Kare Adenegan (Job King, Coventry) – T34 100m and 800m *

Hollie Arnold (Scott Knighton, Blackheath & Bromley) – F46 Javelin *

Olivia Breen (Aston Moore, City of Portsmouth) – T38 Long Jump and 100m *

Hannah Cockroft (Paul Moseley, Leeds) – T34 100m, 800m and Universal 4x100m Relay *

Madeline Down (Mike Bennett, Halesowen) – T38 Long Jump and 100m

Sabrina Fortune (Ryan Spencer-Jones, Deeside) – F20 Shot Put *

Sophie Hahn (Leon Baptiste, Charnwood) – T38 100m and Universal 4x100m Relay

Sammi Kinghorn (Rodger Harkins, Red Star) – T53 100m, 400m, 800m, 1500m and Universal 4x100m Relay *

Anna Nicholson (Richard Kaufman, Gateshead) – F35 Shot Put

Funmi Oduwaiye (Josh Clark, DSW Para Academy) – F64 Shot Put and Discus

Didi Okoh (Joe McDonnell, Chelmsford) – T63 100m

Eden Rainbow-Cooper (Arno Mul, Red Velvet Racing) – T54 800m, 1500m, 5000m and Marathon

Ali Smith (Benke Blomkvist, Guildford & Godalming) – T38 400m and Universal 4x100m Relay

Hannah Taunton (Charlotte Fisher, Taunton) – T20 1500m

Melanie Woods (Rodger Harkins, Red Star) – T54 400m, 800m and 1500m

Men:

Aled Davies (Ryan Spencer-Jones, Cardiff) – F63 Shot Put *

Jonathan Broom-Edwards (Beth Partridge, Newham and Essex Beagles) – T64 High Jump *

Karim Chan (Lukasz Zawila, Charnwood) – T38 Long Jump

Dan Greaves (Zane Duquemin, Charnwood) – F64 Discus

Nathan Maguire (Ste Hoskins, Kirkby AC) – T54 400m, 800m and 1500m

Luke Nuttall (Sonia and Chris McGeorge, Charnwood) – T46 1500m

Jonnie Peacock (Dan Pfaff, Charnwood) – T64 100m and Universal 4x100m Relay

Dan Pembroke (John Trower, Windsor Slough Eton & Hounslow) – F13 Javelin *

Marcus Perrineau-Daley (Jenny Archer, Weir Archer Academy) – T52 100m

Ben Sandilands (Steve Doig, Fife) – T20 1500m *

Zac Shaw (Leon Baptiste, Cleethorpes) – T12 100m and Universal 4x100m Relay

Daniel Sidbury (Christine Parsloe, Sutton & District) – T54 400m, 800m, 1500m and 5000m

Zak Skinner (Aston Moore, Birchfield Harriers) – T13 Long Jump and 100m

Isaac Towers (Pete Wyman, Kirkby AC) – T34 800m

Harrison Walsh (Ryan Spencer-Jones, Swansea) – F64 Discus

David Weir (Jenny Archer, Weir Archer Academy) – T54 1500m, 5000m and Marathon

Thomas Young (Joe McDonnell, Charnwood) – T38 100m

25th July 2024 0 comment

TSF News

In its 40th Year, Adidas and Team GB announce partnership extension to 2032

written by Hugh

Today, adidas and Team GB have announced an extension which will see one of world sport’s longest partnerships continue until 2032. Having begun at the Los Angeles Olympic Games in 1984, the long-standing relationship enters its 40th year in 2024, remaining the British Olympic Association’s longest serving domestic partnership.

This latest extension will see adidas equip Team GB athletes for both Los Angeles 2028 and Brisbane 2032, as well the two upcoming Olympic Winter Games in 2026 and 2030.

Through this deal, adidas will supply all Team GB athletes with competition wear across 36 Olympic summer sports and 16 Olympic winter sports. Athletes will also sport village and podium wear off the field of play during Games-time, as well as the various international youth events where Team GB are represented.

Announced ahead of the 2024 Olympic Games in Paris, Team GB will wear kit inspired by the competitive fire which burns within every athlete. Built around the iconic British red, white and blue, the kit also carries a typeface across the front of the collection, which takes inspiration from a typeface worn by athletes in 1924, celebrating 100 years of sporting heritage.

Kathryn Swarbrick, Senior Vice President of adidas Northern Europe said: “We’re proud to announce the extension of our longstanding partnership with Team GB. Our 40-year collaboration shows the two brands’ commitment to elite performance and style. This relationship has produced some of the most memorable sporting moments and designs in Olympic history. On the eve of this year’s Games, adidas looks forward to seeing the 2024 collection come to life, inspired by the fiery competitiveness within all athletes, on display in Paris.”

Andy Anson, CEO of the British Olympic Association said: “Our adidas relationship has become synonymous with our Olympic team, with over 40 years of iconic moments taking place since adidas and Team GB first partnered in 1984. Through unique design partners within adidas’ network, such as Stella McCartney, Team GB’s kit has remained on the cutting edge throughout the lifetime of this partnership. We look forward to seeing some of the world’s elite athletes compete on the greatest stage wearing adidas and Team GB uniform for years to come.”

For more information on the adidas Team GB kits for 2024, visit: adidas.co.uk/sports_events_2024.

25th July 2024 0 comment

Newer Posts

Older Posts