The 23rd July marked one year to go until the rescheduled Tokyo 2020 Olympic Games following the historic decision to postpone the event until 2021 due to the coronavirus pandemic.
Team GB has reaffirmed its support for its friends and partners in Japan with the latest iteration of its ‘This is What Makes Us’ marketing campaign, which focusses on the diverse characteristics of the nation’s favourite sports team, as it seeks to bring the nation together in the build-up to and during Tokyo 2020.
‘Tokyo is What Makes Us’ is an open letter to Tokyo; a destination that holds a very special place in the heart of Team GB. In 1964, the city hosted the first Olympic Games to be staged in Asia in an event that symbolised re-emergence and peace. 56 years on, Tokyo represents something just as powerful; a beacon of hope to the world and a celebration of unity.
