This week, as part of our new series of articles supporting coaches and organisations to take a more holistic approach to addressing the persistent lack of female coaches across sport, we turn our attention back to the P of PRO – PERFORMANCE.
To borrow a quote from Cody Royle, author of Second Set of Eyes and former Head Coach of the Canadian AFL team;
“you are your athletes greatest source of competitive advantage.”
It’s a quote Cody has repeated many times across his presentations and podcasts over the years. Through his work supporting elite head coaches, he sharpens this message further, helping coaches become their team’s greatest source of competitive advantage through his Four Crafts of Coaching model: organisational craft, personal craft, locker room craft and game craft. The model recognises that coaches are required to perform across every area of their role, not just on the pitch on game day.
Cody is a global leader in advancing the idea that coaches are performers too. He challenges head coaches to recognise that performance is not something reserved for athletes alone. Coaches are required to operate under pressure, make high-stakes decisions in real time, regulate emotion, and influence outcomes when it matters most. His work with coaches around the world centres on a simple but confronting truth: great coaching is not just about what you know, but about how you show up.
